KNYGA Jenni Romaniuk How Brands Grow 2 Revised Edition

Discover the essential insights of brand growth with How Brands Grow 2 Revised Edition by Jenni Romaniuk. Published by Oxford University Press Australia in 2021, this hardback edition spans 256 pages, providing a comprehensive guide to understanding buying behaviors and the key fundamentals that drive brand performance. This revised edition not only updates all existing chapters but also introduces a new chapter titled 'Getting Down to Business-to-Business Markets', offering fresh perspectives for marketers looking to enhance their strategies. Whether you’re a seasoned marketer or a business owner, this book serves as a valuable roadmap for achieving consistent brand growth and improving marketing productivity. Dive into the principles that can transform your brand’s trajectory and unlock its full potential.