KNYGA Maria Cristina Longo Strategic Brand Licensing

Explore the world of brand expansion with Strategic Brand Licensing by Taylor & Francis Ltd. This insightful guide, published in 2024, spans 154 pages and offers a comprehensive roadmap for companies aiming to leverage their brand value. Discover how to effectively navigate the risks and rewards of brand partnerships while maximizing your brand's potential in the digital landscape. This book delves into strategies for extending product portfolios through established brands, making it an essential read for marketers and business leaders alike. Unlock the secrets to successful brand licensing and take your business to new heights with this invaluable resource. Perfect for those looking to innovate and thrive in today's competitive market.