KNYGA Bookshop Customer Portfolio Management

Discover the secrets to maximizing customer value with "Customer Portfolio Management," a groundbreaking book published by MIT Press Ltd in 2025. This insightful hardback edition, spanning 144 pages, delves into effective strategies for managing diverse customer relationships. Learn how to enhance profit margins through stronger connections while also leveraging weaker relationships to expand your business scale. Ideal for business professionals and marketers alike, this book offers practical tools and techniques to optimize your customer portfolio. Elevate your understanding of customer dynamics and drive your organization's success with this essential guide.