KNYGA Viriya Taecharungroj Strategic City Branding

Discover the transformative power of urban identity with Strategic City Branding by Viriya Taecharungroj. Set for release in 2025, this insightful volume published by Taylor & Francis Ltd spans 152 pages, offering a comprehensive exploration of city branding strategies. Drawing on real-world case studies from Asian cities, this book equips city branding and marketing practitioners with essential concepts and strategic management tools to elevate their initiatives. Whether you're a postgraduate student embarking on research or an undergraduate eager to learn about the dynamic world of city branding, this resource is indispensable. Enhance your understanding of how effective branding can shape the identity and perception of cities, making Strategic City Branding a must-have addition to your collection.