KNYGA UK) Preston David (University of the Arts London The Development of Corporate Design

Discover the evolution of corporate design with Development of Corporate Design by David Preston, published by Bloomsbury Publishing PLC in 2025. This insightful paperback spans 272 pages and delves into the intricate journey of corporate design in post-war Britain. Preston utilizes the lens of three prominent design agencies to vividly illustrate the transition of designers from solitary artists to influential business agents. This book is essential for anyone interested in the intersection of design and commerce, offering a comprehensive understanding of how corporate identity has been shaped over the decades. Enhance your knowledge and appreciation of design with this compelling read.