KNYGA Thomas L Wheelen Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition

Discover the essential guide for Strategic Management and Business Policy with Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition by Thomas L. Wheelen. This 15th edition, published in 2017, builds on the success of previous editions by enhancing its focus on critical contemporary themes such as globalization, innovation, and sustainability. Spanning 432 pages, this comprehensive textbook provides a strategic management model that empowers students to grasp and apply key concepts effectively. With its modernized approach, this classic text is an invaluable resource for anyone looking to delve into strategic planning and policy development. Equip yourself with the knowledge and skills necessary to navigate today’s dynamic business environment with Wheelen's expert insights.