KNYGA Teresa Flannery How to Market a University

Discover the essential strategies for effective marketing in higher education with How to Market a University by Teresa Flannery. Published in 2021, this insightful book spans 256 pages and addresses the pressing challenges faced by universities today. As public support dwindles and the traditional college-bound student pipeline shrinks, Flannery provides a comprehensive framework for implementing strategic integrated marketing. Learn how to effectively communicate your institution's value while navigating rising tuition and discount rates. This book is a must-read for higher education leaders seeking to boost enrollments, enhance philanthropic support, increase research funding, and diversify revenue streams. Equip yourself with the knowledge to thrive in a competitive landscape and ensure the sustainability of your institution. Dive into How to Market a University and transform your approach to educational marketing.