KNYGA Susan Michie ABC of Behaviour Change Theories

Discover the essential insights of behavior change with the "ABC of Behaviour Change Theories" by Susan Michie. Published in 2014, this comprehensive book spans 499 pages and delves into 83 pivotal theories that inform the design of effective behavior change interventions. Co-authored by experts Robert West, Rona Campbell, Jamie Brown, and Heather Gainforth, this resource is backed by an esteemed panel of psychologists, sociologists, anthropologists, and economists. Each theory is meticulously outlined, featuring a concise summary, a detailed list of its key components, and an in-depth exploration of its application. This book is an invaluable tool for anyone interested in understanding the dynamics of behavior modification and the psychological principles that drive change. Enhance your knowledge and skills in this critical field with Susan Michie's authoritative work.