KNYGA Subramanian Senthilkannan Muthu Consumer Behaviour and Sustainable Fashion Consumption

Explore the intricate relationship between consumer behaviour and sustainability in "Consumer Behaviour and Sustainable Fashion Consumption" by Subramanian Senthilkannan Muthu. Published in 2019 by Springer Verlag, this insightful paperback edition spans 96 pages and delves into how consumer choices significantly affect the sustainability of textile products. Muthu highlights that the behaviour of consumers during the use and disposal stages often has a greater impact on the overall life cycle of fashion items than the raw materials and manufacturing processes. This book is essential for anyone interested in understanding the critical role of consumer actions in promoting sustainable fashion practices. Discover how informed choices can lead to a more sustainable future in the fashion industry.