KNYGA Steve Robinson Covert Cows and Chick-fil-A

Discover the fascinating journey behind one of America's most beloved brands in Covert Cows and Chick-fil-A by Steve Robinson. As the longtime chief marketing officer for Chick-fil-A, Robinson shares an insider's perspective on how the company defied conventional fast-food marketing strategies to achieve remarkable success. This engaging narrative reveals the innovative tactics and unique philosophies that shaped Chick-fil-A into a household name. Published by Thomas Nelson Publishers in 2020, this paperback edition spans 224 pages, offering readers a captivating look at branding and marketing in the fast-food industry. Whether you're a marketing professional, a business enthusiast, or simply a fan of Chick-fil-A, this book is a must-read for anyone interested in understanding the art of building a brand that resonates with customers. Dive into the world of Chick-fil-A and uncover the secrets behind its enduring popularity.