KNYGA Seryun (Research Professor, Hankuk University of Foreign Studies (South Korea)) Lee Affect Theory and Translation on Youtube

Discover the intriguing intersection of translation and digital culture in "Affect Theory and Translation on YouTube," authored by an insightful expert in the field. Published by Edinburgh University Press in 2025, this hardback edition spans 184 pages, delving into how translation serves as a powerful tool for self-expression and social networking within transnational contexts on YouTube. This book offers a fresh perspective on the dynamics of communication in the digital age, making it an essential read for scholars, translators, and anyone interested in the impact of social media on global interactions. Enhance your understanding of affect theory and its relevance in online platforms with this engaging and informative exploration. Perfect for those looking to deepen their knowledge of translation studies and digital communication.