KNYGA Selay Ilgaz Sumer Social Media Analytics in Predicting Consumer Behavior

Discover the transformative power of social media in the business landscape with Social Media Analytics in Predicting Consumer Behavior by Selay Ilgaz Sümer. Published by Taylor & Francis Ltd in 2024, this insightful paperback spans 190 pages and delves into how social media serves as a crucial resource for understanding consumer behavior. This book highlights the pivotal role social media plays not only in connecting businesses with consumers but also in providing invaluable data that can drive marketing strategies and enhance customer engagement. Explore the dynamic relationship between social media analytics and consumer insights, and learn how to leverage this information for informed decision-making in commerce. Perfect for marketers, business professionals, and anyone interested in the intersection of technology and consumer behavior, this book is a must-have addition to your collection.