KNYGA Rosanna Guadagno Psychological Processes in Social Media

Delve into the intricate relationship between psychology and social media with Psychological Processes in Social Media by Rosanna Guadagno. Published in 2025, this insightful book spans 218 pages and explores the multifaceted psychological effects that social media can have on individuals and society as a whole. Drawing from a diverse array of fields, including social, cognitive, clinical, developmental, and personality psychology, as well as mass communication and media studies, Guadagno examines both the beneficial and detrimental impacts of social media use. This comprehensive work covers essential topics such as research methodologies, social influence dynamics, the viral dissemination of information, and the role of social media in political movements. Additionally, it addresses critical issues like prosocial behavior, trolling, and cyberbullying. Whether you are a student, researcher, or simply interested in understanding the psychological dimensions of social media, this book provides valuable insights into our digital interactions.