KNYGA Richard Shotton Illusion of Choice, 16½ psychological biases that influence what we buy

Discover the fascinating world of consumer psychology with Illusion of Choice, 16½ psychological biases that influence what we buy by Richard Shotton. Published in 2023 and encompassing 216 pages, this insightful book delves into the subtle but powerful biases that shape our purchasing decisions. Shotton, an authority in the field, reveals how seemingly insignificant changes in product presentation can dramatically alter consumer behavior. This essential read equips business professionals, marketers, and anyone interested in the psychology of shopping with the knowledge to navigate the complexities of consumer choices effectively. Unearth the hidden forces at play in everyday decisions and learn how to leverage these insights to enhance your business strategy. Don’t miss the chance to elevate your understanding of the market with Shotton's expertly crafted analysis.