KNYGA Philip Kotler Marketing for Hospitality and Tourism, Global Edition

Discover the essential guide for your hospitality marketing courses with Marketing for Hospitality and Tourism, Global Edition by Philip Kotler. Published in 2021, this comprehensive book spans 688 pages, making it an invaluable resource for students and professionals alike. This sixth edition takes an integrative approach to hospitality marketing, providing a highly visual and engaging experience. It examines each department within the hospitality sector, highlighting its unique role in the overall marketing strategy. Renowned for their expertise, the authors deliver insights that are both practical and relevant, ensuring you gain a deep understanding of the marketing mechanisms at play in the hospitality and tourism industries. Whether you're studying hospitality marketing, tourism marketing, restaurant marketing, or hotel marketing, this book is your definitive source for mastering the field.