KNYGA Per Mollerup Marks of Excellence

Discover the fascinating world of branding with "Marks of Excellence," authored by Per Mollerup and published by Phaidon Press Ltd in 2013. This revised edition delves into the rich history of trademarks, exploring their significance and evolution over time. Spanning 296 pages, Mollerup's insightful analysis highlights the artistry and importance of trademarks in modern society. Whether you're a marketing professional, a design enthusiast, or simply curious about the power of branding, this book offers a comprehensive look at how trademarks shape our perceptions and experiences. Enhance your understanding of visual identity and the impact of branding with this essential read. Perfect for anyone interested in the intersection of art and commerce, "Marks of Excellence" is a must-have addition to your bookshelf.