KNYGA Oliver Errichiello Žalias Branding

Discover the transformative power of sustainable marketing in Green Branding by Oliver Errichiello. Published by Springer in 2022, this insightful paperback spans 147 pages, delving into the critical success factors of ecological and social brands. Errichiello expertly examines the strategies employed by modern corporations, family businesses, and social enterprises, providing readers with valuable insights into how these brands can thrive in today's competitive landscape. Whether you're a business owner, marketer, or simply interested in the intersection of sustainability and branding, this book offers essential knowledge and practical strategies to foster green branding initiatives. Join the movement towards a more sustainable future with Green Branding.