KNYGA Norman M. (University of Chicago) Bradburn Asking Questions

Discover the art of inquiry with Asking Questions by John Wiley & Sons Inc. Now in its 2nd, Revised Edition, this essential guide has stood the test of time since its initial publication over twenty-five years ago. Spanning 448 pages, this book offers a comprehensive approach to designing effective questionnaires, which are the most widely utilized method for gathering insights into people's attitudes and behaviors. Whether you're a researcher, marketer, or simply interested in understanding human interaction better, this classic resource is a must-have. Enhance your skills in crafting questions that yield valuable information and improve your data collection techniques. Don't miss out on this invaluable tool for anyone looking to master the nuances of effective questioning.