KNYGA Nikolas Glover National Brands and Global Markets

Explore the intricate relationship between national identity and consumer choices in "National Brands and Global Markets" by Taylor & Francis Ltd. Published in 2024, this insightful paperback spans 248 pages and delves into the impact of current global events like Brexit and the "Make America Great Again" movement on marketing strategies. This book presents a compelling argument that the history of 'Made in' labels can illuminate broader societal trends and consumer behavior. Ideal for marketers, sociologists, and anyone interested in the intersection of branding and national identity, this title is a must-read for understanding the dynamics of global markets in today's economy. Enhance your knowledge and perspective on how patriotism influences purchasing decisions with this essential addition to your bookshelf.