KNYGA Nick Wilson Small Business Management and Entrepreneurship

Discover the essential guide to small business management with the eighth edition of Small Business Management and Entrepreneurship by Nick Wilson. Published in 2021, this comprehensive textbook spans 512 pages, offering an in-depth exploration of contemporary theory and practical applications in the field. Wilson's work is enriched with recent examples and references that reflect diverse industrial, social, and cultural contexts. Key topics include the impact of the Coronavirus pandemic on small businesses, the implications of GDPR on market research, and the innovative use of influencers in marketing strategies. This book is a must-read for anyone looking to navigate the complexities of small business management and entrepreneurship effectively. Whether you are a student, entrepreneur, or business professional, this text serves as an invaluable resource for understanding the dynamics of managing and growing a small business in today's ever-evolving landscape.