KNYGA Naresh K Malhotra Essentials of Marketing Research, Global Edition

Discover the essential guide to marketing research with Essentials of Marketing Research, Global Edition by Naresh K. Malhotra. Published in 2014, this comprehensive book spans 432 pages and is designed for students in two- and four-year colleges and universities. Malhotra presents a hands-on approach that makes marketing research accessible and engaging, encouraging students to actively participate in the learning process. This edition builds on the success of his previous works, offering a concise overview of key concepts and practical applications. Ideal for anyone looking to deepen their understanding of marketing research, this book is a valuable resource for both students and educators alike. Enhance your knowledge and skills in the field of marketing research with this essential text.