KNYGA Nancy R Lee Social Marketing

Discover the transformative power of social marketing with Social Marketing: Behavior Change for Good, 7th Edition by Nancy R. Lee. Published by SAGE Publications Inc in 2023, this comprehensive guide spans 576 pages and serves as the ultimate resource for creating impactful social marketing campaigns. Co-authored by renowned experts Philip Kotler and Julie Colehour, this revised edition introduces a proven 10-step strategic marketing plan that empowers readers to effectively design and implement memorable campaigns. Ideal for students and practitioners alike, this book walks you through each stage of the marketing process, ensuring you can drive meaningful behavior change. Elevate your marketing skills and make a positive difference with this essential text!