KNYGA Milano) Troilo Gabriele (Universita Bocconi di Milano Marketing in Creative Industries

Discover the dynamic world of marketing with Marketing in Creative Industries by Bloomsbury Publishing PLC. This engaging and research-driven textbook, set to be released in 2025, spans 384 pages and offers a fresh perspective on delivering customer value through innovative creative experiences. Ideal for students and professionals alike, this second edition is perfect for modules focused on marketing within the creative, cultural, and arts industries. Dive into the author's unique framework and explore how effective marketing strategies can enhance customer engagement and satisfaction in these vibrant sectors. Don’t miss the opportunity to enrich your understanding of marketing in the creative landscape!