KNYGA Mark Kingsley Brands in the Age of AI

Brands in the Age of AI by Mark Kingsley is an insightful examination of how artificial intelligence is transforming the branding landscape. This hardback edition, published by Quarto Publishing Group USA Inc in 2025, delves into the ways AI facilitates personalized consumer experiences and enhances data-driven marketing strategies. As businesses navigate the complexities of a rapidly evolving digital environment, Brands in the Age of AI addresses the challenges and opportunities that arise from integrating AI into branding practices. Kingsley provides a comprehensive analysis of the implications of AI on brand identity and consumer relationships, offering valuable insights for marketers and brand managers alike. Explores the intersection of AI technology and branding Highlights the importance of personalization in consumer engagement Discusses data-driven strategies for effective brand management This book is perfect for marketing professionals, business students, and anyone interested in understanding the future of branding in an AI-driven world.