KNYGA Marga Hoek Trillion Dollar Shift

Discover the transformative insights of Trillion Dollar Shift by Marga Hoek, published in 2018. This compelling book spans 432 pages and serves as an essential guide for businesses of all sizes looking to embrace sustainability authentically. Hoek tackles the common criticisms of 'greenwashing' and 'bluewashing' head-on, providing readers with a robust framework based on the UN Sustainable Development Goals. Through a wealth of clear examples, Trillion Dollar Shift illustrates how organizations can make a genuine impact on sustainability issues. Whether you’re a small startup or a large corporation, this book offers valuable strategies and insights to help you navigate the complexities of ethical business practices. Don't miss the opportunity to learn how your business can contribute positively to the world while achieving long-term success.