KNYGA Marc Stickdorn This is Service Design Thinking. Basics - Tools - Cases

This is Service Design Thinking: Basics - Tools - Cases, authored by Marc Stickdorn, is a comprehensive guide that delves into the interdisciplinary approach to designing effective services. Published in 2014, this insightful book spans 380 pages and features contributions from 23 international authors along with numerous online contributors from the global service design community. Each chapter is packed with valuable knowledge, practical tools, and real-world cases that will enhance your understanding of service design. Whether you're a seasoned professional or new to the field, this book provides the essential frameworks and insights needed to elevate your service offerings. Discover how to transform your service design practices and create meaningful experiences for your customers with this essential resource.