KNYGA Maggie Ying Jiang Consumer Nationalism in China

Discover the groundbreaking insights of Consumer Nationalism in China by Maggie Ying Jiang, published by Anthem Press in 2024. This compelling hardback edition spans 174 pages and serves as a pioneering analysis of the various waves of consumer nationalism in China. Jiang meticulously examines the different types of nationalistic consumer actions and the significant implications of the latest wave, highlighting the potential for a consumer base that could become hostile at any moment. This book is essential for anyone interested in understanding the dynamics of consumer behavior in a rapidly changing market. Don't miss the opportunity to delve into this critical discourse on nationalism and its influence on consumerism in China.