KNYGA Leslie Ann Jordan Customer Experience Management in the Caribbean

Discover the transformative power of Customer Experience Management in the Caribbean, authored by Leslie-Ann Jordan and published by CABI Publishing in 2024. This insightful hardback edition spans 160 pages and delves into the critical shift from mere service and satisfaction to fostering loyalty and retention. In today's competitive landscape, understanding Customer Experience (CX) is essential, encompassing every interaction with a brand. Leslie-Ann Jordan expertly explores the unique Caribbean context, discussing relevant theories, real-world cases, and the challenges and trends that are shaping the future of CX. This book is an invaluable resource for professionals seeking to enhance their brand’s customer relationships through effective planning, training, data utilization, and technology adaptation. Elevate your understanding of CX and its pivotal role in driving business success in the Caribbean with this compelling read.