KNYGA Laurent Desutter Media, Persuasion and Propaganda

Discover the intricate world of persuasion and propaganda in Laurent Desutter's insightful book, Media, Persuasion and Propaganda. Published in 2015, this comprehensive volume spans 304 pages, providing readers with a thorough overview of persuasive strategies and techniques used in mass media. Delve into how individuals and organizations influence communities and networks, and explore the crucial role that media plays in conveying persuasive messages. This book also examines recent advancements in cognitive science, revealing how these discoveries can be harnessed to promote causes, advocate for social change, and effectively market ideas and products. Whether you're a student, a marketing professional, or simply curious about the dynamics of media influence, this book is an essential resource for understanding the power of persuasion in today's society.