KNYGA Kevin Doolan Mastering Services Pricing

Discover the essential strategies for effectively pricing services with Mastering Services Pricing by Kevin Doolan. Published in 2015, this comprehensive guide spans 320 pages and provides invaluable insights for service industries looking to enhance profitability while meeting customer needs. As traditional manufacturing companies transition to service provision, understanding how to price services becomes crucial. This book addresses key questions such as which pricing models to adopt and how to foster buyer behavior that aligns with your offerings. Learn the importance of getting your service offerings right while ensuring your pricing model supports your business goals. With expert advice and practical frameworks, Mastering Services Pricing is your go-to resource for navigating the complexities of service pricing and achieving sustainable growth.