KNYGA Ken Basin Business of Television

Discover the intricacies of the television industry with the second edition of Business of Television by Ken Basin. Published by Taylor & Francis Ltd in 2024, this comprehensive guide spans 616 pages, offering an in-depth exploration of the business, financial, and legal frameworks that shape the U.S. television landscape. As a seasoned television executive and Harvard lecturer, Ken Basin provides readers with an engaging and insightful overview of the industry's deal-making norms and practices. Whether you're a student, industry professional, or simply curious about the television business, this book is a must-read for anyone looking to understand the complexities of this dynamic field. Dive into the world of television with Business of Television and gain valuable insights from one of the leading experts in the industry.