KNYGA Kelly Global Marketing in Times of Disruption

Discover the transformative insights of Global Marketing in Times of Disruption, the latest addition to the esteemed Review of Marketing Research series. Authored by leading experts and published by Emerald Publishing Limited, this hardback edition is set for release in 2025 and spans 200 pages. This compelling volume explores the complex disruptions currently influencing international marketing, driven by evolving geopolitical landscapes and changing consumer behaviors. As businesses navigate these turbulent times, this book provides essential strategies and frameworks to adapt and thrive in a dynamic global marketplace. Whether you are a marketing professional, researcher, or student, Global Marketing in Times of Disruption offers invaluable knowledge to understand and respond to the challenges of today’s marketing environment. Don’t miss the opportunity to enhance your marketing acumen with this essential read!