KNYGA Kees van der Heijden Scenarios

Discover the updated edition of Scenarios by Kees van der Heijden, a pivotal work in the field of scenario planning. Published by John Wiley & Sons Inc in 2004, this hardback edition spans 384 pages and continues to be recognized as the definitive guide, even eight years after its original release. With over 30,000 copies sold, this book has proven invaluable to practitioners and strategists alike. In this second edition, van der Heijden revisits the original case studies and enriches the content with significant new material, ensuring that readers are equipped with the latest insights and methodologies. Whether you are new to scenario planning or looking to deepen your understanding, Scenarios is an essential resource that will enhance your strategic thinking and planning skills.