KNYGA John Egan Private Business-Public Battleground

In "Private Business-Public Battleground," author John Egan delves into the complex relationship between major corporations and public opinion. Published by Palgrave Macmillan in 2002, this insightful paperback explores how companies like Shell, Monsanto, and BAA navigate the challenges of operating in a public arena fraught with scrutiny and controversy. With 198 pages of thought-provoking analysis, Egan examines high-profile cases such as the Shell & Brent Spar incident and the debates surrounding GM foods and Heathrow Terminal 5. This book is essential for anyone interested in understanding the dynamics of corporate responsibility and public perception in today's business landscape. Discover how private interests clash with public sentiment and the implications this has for businesses and society alike.