KNYGA Joe Hair Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

Discover the essential resource for researchers with "Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)" by SAGE Publications Inc. This 2016 publication, now in its 2nd revised edition, spans 384 pages and is designed specifically for those with limited mathematical and statistical expertise. This concise and practical guide empowers researchers to explore innovative methodologies in their work, making complex concepts accessible and applicable. Whether you're a seasoned academic or just starting your research journey, this book offers valuable insights into PLS-SEM techniques. Enhance your research skills and broaden your analytical capabilities with this indispensable guide.