KNYGA Jim Sterne Artificial Intelligence for Marketing

Discover the transformative power of technology in your marketing strategies with Artificial Intelligence for Marketing by Jim Sterne. Published in 2017, this insightful book spans 368 pages and serves as a comprehensive, non-technical guide tailored for marketing professionals eager to harness the potential of artificial intelligence. Jim Sterne, a recognized expert in the field, presents a clear and focused introduction to machine learning, making it accessible for those without a technical background. This essential read will equip you with the knowledge to leverage AI tools effectively, enhancing your marketing efforts and driving better results. Whether you're a seasoned marketer or just starting out, Artificial Intelligence for Marketing is an indispensable resource that will help you stay ahead in the rapidly evolving landscape of digital marketing.