KNYGA Jill Collis Business Research

Discover the essential guide for budding researchers with the fifth edition of Business Research by Jill Collis. Published in 2021, this comprehensive textbook spans 376 pages, providing a practical, hands-on approach to the entire research process — from conducting literature reviews to writing impactful results. Renowned for its accessible and clear presentation, this edition equips students with the crucial tools needed to embark on successful research projects. With a perfect blend of practical advice, methodical strategies, and a robust academic foundation, Business Research helps you identify the most appropriate methods for collecting, analyzing, and presenting data. New to this edition, you'll find expanded practical guidance aimed at enhancing your research experience. Whether you are a student or a professional looking to sharpen your research skills, this textbook is an invaluable resource for navigating the world of business research effectively.