KNYGA Jessica Borge Protective Practices

Discover the intriguing history of the London Rubber Company in Protective Practices by Jessica Borge. Published by McGill-Queen's University Press in 2020, this hardback edition spans 306 pages and delves into the company's remarkable journey from its modest beginnings in a small tobacconist-hairdresser shop in 1915 to becoming the UK's leading postwar producer and exporter of disposable rubber condoms. Borge expertly examines the aggressive business strategies employed by the company to safeguard its monopoly and eliminate competition in the industry. This insightful narrative not only highlights the evolution of a significant player in the rubber market but also provides a lens into the broader implications of corporate practices in the 20th century. Perfect for those interested in business history, economics, or the evolution of consumer products, Protective Practices is a compelling read that sheds light on the complexities of business competition and market dominance.