KNYGA Jean Noel Kapferer The Luxury Strategy

Discover the secrets behind successful luxury brand management in the groundbreaking book, Luxury Strategy by Kogan Page Ltd. This 3rd revised edition, set to be published in 2025, dives deep into the marketing strategies of the world's most prestigious luxury goods, brands, and companies. With 472 pages of insightful content, this book deconstructs the unique and often paradoxical 'anti-laws' that define successful luxury branding. Whether you are a marketing professional, a business student, or simply passionate about luxury brands, this book offers invaluable knowledge that will enhance your understanding of the luxury market. Elevate your brand strategy and gain a competitive edge with Luxury Strategy.