KNYGA Ian Worthington Business Environment: A Global Perspective

Discover the dynamic world of business with Business Environment: A Global Perspective by Ian Worthington. This comprehensive 9th edition, published by Pearson Education Limited in 2023, spans 536 pages and offers an in-depth analysis of the internal and external factors influencing businesses today. The book delves into both macro and micro-environmental influences, providing readers with a thorough understanding of the challenges and opportunities in the global market. Notably, this edition introduces timely chapters addressing the impacts of the Covid-19 pandemic and significant de-globalising trends, including Brexit. Perfect for students and professionals alike, this engaging resource equips you with the knowledge needed to navigate the ever-evolving business landscape. Enhance your understanding of global business environments with this essential guide.