KNYGA Harriet Posner Marketing Fashion, Second edition

Discover the essential guide to the world of fashion marketing with Marketing Fashion, Second Edition by Harriet Posner. Published in 2015, this comprehensive book spans 240 pages and delves into the critical role that marketing and branding play in the fashion industry. Whether you are a student or a professional looking to enhance your career, this book provides valuable insights into the strategic and creative decisions that shape fashion design and product development. From establishing a strong brand identity to understanding customer profiles, Marketing Fashion equips readers with the fundamental principles of marketing and branding. With clear explanations of key theoretical concepts, this guide is an indispensable resource for anyone aspiring to succeed in the dynamic world of fashion merchandising. Elevate your understanding of marketing in fashion and take your career to the next level with this essential read.