Krepšelis tuščias
Turite Varlės paskyrą?
Prisijunkite, kad pamatytumėte krepšelio turinį
Prisijungti
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. The book works step-by-step through the creation of an effective marketing strategy.