KNYGA Doug Stephens Reengineering Retail

Discover the future of retail with Reengineering Retail by Doug Stephens, published in 2017. This insightful book serves as a follow-up to his acclaimed work, The Retail Revival, and delves into the impending transformation of the global retail and consumer goods landscape. With 256 pages of expert analysis, Stephens provides sales and marketing executives with a comprehensive roadmap to navigate the evolving market. Drawing on real-world examples and interviews with industry disruptors, this book is a must-read for anyone looking to understand consumer behavior and the dynamics of retail trade. Embrace the revolution and equip yourself with the knowledge to thrive in the future of retail.