KNYGA Dilip Soman What Works, What Doesn't (and When)

Discover the insights of behavioral science in What Works, What Doesn't (and When) by Dilip Soman. Published by the University of Toronto Press in 2024, this hardback edition spans 392 pages and delves into the effectiveness of behavioral interventions through seventeen compelling case studies. Soman expertly identifies not only the strategies that yield positive results but also those that fall short, providing readers with a deeper understanding of the underlying reasons. This book is an essential read for anyone interested in the practical applications of behavioral research, offering valuable lessons for researchers, practitioners, and policymakers alike. Enhance your knowledge and discover what truly works in behavioral interventions with this informative and engaging title.