KNYGA Deborah R. Brock Governing the Social in Neoliberal Times

Neoliberalism is most commonly associated with free trade, the minimal state, and competitive individualism. But in this latest stage of capitalism, it is not simply national economies that are being neoliberalized – it is us. Inspired by Michel Foucault and other governmentality theorists, the contributors to this volume reveal how neoliberalism's power to redefine "normal" is refashioning every facet of our lives, from our consumer choices and approaches to the environment – whether it be buying yoga pants or a hybrid car – to larger questions of national security and border control. By providing enlightening examples and case studies of neoliberalism in action, this thought-provoking volume not only reveals how we are being constituted as biopolitical and neoliberal subjects, it encourages us to think of the world as more than a marketplace and to open ourselves up to the possibilities of resistance.