KNYGA Cristina (University of Parma, Italy) Ziliani Loyalty Management

Discover the transformative insights of "Loyalty Management," authored by Cristina Ziliani and Marco Ieva. This comprehensive second edition, published by Taylor & Francis Ltd in 2025, spans 322 pages and delves into the evolution of loyalty management strategies. Designed for marketers, business leaders, and postgraduate students, this book explores contemporary themes and practices that shape the loyalty landscape today. Gain a deeper understanding of how loyalty management has evolved and learn effective strategies to enhance customer relationships and drive business success. Perfect for anyone looking to stay ahead in the competitive market, "Loyalty Management" is an essential addition to your professional library.