KNYGA Claudiu V. (San Diego State University, USA) Dimofte Consumer Psychology in a Social Media World

Explore the fascinating intersection of consumer psychology and social media with Consumer Psychology in a Social Media World by Taylor & Francis Ltd. Published in 2015, this insightful paperback spans 278 pages, delving into how consumer psychology theories and research illuminate the dynamics of our increasingly digital landscape. As social media continues to shape the social and economic lives of individuals worldwide, this book provides valuable perspectives on understanding consumer behavior in this context. Perfect for students, marketers, and anyone interested in the psychological aspects of social media, this title is a must-read for those looking to navigate the complexities of consumer interactions in the digital age. Enhance your knowledge and gain practical insights into the pivotal role of consumer psychology today!