KNYGA Clara Millard Dereudre Shifting the Marketing Mindset

Discover the transformative insights in Shifting the Marketing Mindset by Clara Millard Dereudre, published by Taylor & Francis Ltd in 2024. This compelling book, spanning 122 pages, serves as a clarion call for the marketing industry to reconnect with its foundational principles while embracing sustainability. Dereudre illustrates how a reimagined marketing approach can not only drive organizational success but also create meaningful connections with customers and foster positive impacts on society and the environment. Perfect for marketing professionals and business leaders alike, this book offers practical strategies to integrate sustainability into your marketing efforts, ensuring your organization thrives in a conscientious marketplace. Enhance your understanding of modern marketing dynamics and make a difference with Shifting the Marketing Mindset.