KNYGA Chris Farmer Living Brands

Discover the intriguing world of branding with Living Brands by Chris Farmer, a renowned brand consultant and graduate lecturer. Published by Bookshop in 2022, this insightful paperback spans 268 pages and offers a fresh perspective on how we perceive and interact with brands. Farmer delves into the common-sense reasons behind our emotional connections to brands, exploring why we attribute human qualities to them and develop genuine affection. This thought-provoking read challenges you to rethink your relationship with brands, making it a must-have for marketers, entrepreneurs, and anyone interested in the dynamics of consumer culture. Enhance your understanding of branding and elevate your marketing strategies with Living Brands.