KNYGA Carlos Gomez Corona Consumer Research Methods in Food Science

Discover the essential techniques in consumer research with Consumer Research Methods in Food Science by Carlos Gómez-Corona. Published by Springer-Verlag New York Inc. in 2023, this comprehensive volume spans 472 pages, offering a thorough exploration of various consumer research methods applicable to the food and beverage industry. This authoritative guide presents clear steps and a structured framework, enabling readers to effectively reproduce consumer research methods across diverse applications. Whether you are a researcher, industry professional, or student, this book equips you with cutting-edge insights and practical tools to enhance your understanding of consumer behavior in food science. Don't miss out on this invaluable resource that bridges multiple disciplines and enriches your knowledge in the field.